Development and implementation of transfer strategies
With changing innovation policies and environments and due to new circumstances and challenges for research institutions, critical appraisal of the positioning and strategy is required. Depending on the outcome of this review process, adaptation and further development of goals and strategies may be required in regular intervals for transfer activities.
During the analysis phase, an inventory of the whole transfer set-up in the institution is recorded. If necessary, comparable institutions are benchmarked to gain further insight into the condition and how it compares to the state of the art. Additional surveys of relevant stakeholder groups (e. g. cooperation and industry partners, license holders or start-ups) can be conducted to gain a holistic view into the institutional set-up.
For the planning phase, an inquiry into the potential developments for the transfer systems is started considering multiple perspectives and possible outcomes. This includes considering expectations to the transfer system by all relevant stakeholders, as well as revising all goals and target systems for transfer activities and review them for their current validity.
In the strategy formulation phase concrete measures to adjust and improve transfer activities are designed. Prioritisation of these measures plays an important role, as well as defining how these fit into existing structures, systems, processes and resource planning. Interfaces to internal / external partners may also need to be adapted to foster positive change.
Finally, implementation phase ensures that the strategy is made public not only at an institutional level, but also to all external stakeholders and partners. During implementation all necessary resources to carry out the new strategy are mobilised and made available. Structures, systems and processes are adapted as needed and high-priority individual measures executed. Regular performance monitoring and continuous improvement is an important ingredient to ensure change is sustainable and still aligned with institutional goals and expectations